National Family Assurance Reviews: Customer Insights & Rating

National Family Assurance Reviews

Are you considering National Family Assurance for your life insurance needs? Navigating the world of life insurance can be daunting, and choosing the right provider is crucial. National Family Assurance, an online marketplace connecting consumers with a variety of life insurance products from multiple carriers, has garnered attention for its convenient online services and diverse policy options. 

However, like any service, it comes with its strengths and challenges. In this National Family Assurance Reviews, let’s delve into the details of what National Family Assurance offers, examining everything from their product range and customer service to their marketing tactics and transparency. This exploration aims to provide a comprehensive picture to help you decide whether national assurance insurance is the right choice for your life insurance needs.

Who is National Family Assurance?

National Family Assurance Group, established in 2016, operates as a modern, online insurance marketplace, connecting customers with various life insurance options from reputable carriers. This platform offers convenience and choice for those seeking life insurance solutions in a digital age.

National Family Assurance Group Company Background:

National Family Assurance is an online insurance marketplace established in 2016 and operated by Assurance IQ, based in Bellevue, Washington. It serves as a platform connecting consumers with a variety of life insurance products from numerous carriers. National assurance insurance offers a range of life insurance policies, including term life, whole life, universal life, and final expense insurance, catering to diverse customer needs. The company is known for its flexibility, providing an online quote and application process that allows customers to compare and select from different insurance options easily.

They also offer a range of optional riders like accidental death benefits and critical illness, adding extra layers of protection to the policies. Despite its range of services and convenient online presence, National Family Assurance Reviews, particularly concerning its marketing practices and clarity in communication. However, it remains a notable choice for those seeking life insurance through a digital platform.

Key features

Wide Range of Life Insurance Products: They offer various life insurance policies, such as term life, whole life, universal life, and final expense insurance, catering to different needs and preferences.

Online Marketplace: National Family Assurance is an insurance marketplace That connects consumers with a variety of insurance carriers, providing multiple options in one place.

Financial Strength: They work with financially strong insurance carriers, such as AAA, American National, New York Life, and others, ensuring reliability and stability.

Coverage Options: Term life policies with coverage limits from $50,000 to $3,000,000 and whole life policies with coverage from $30,000 to $1,000,000.

Flexible Policy Terms: For term life insurance, they offer 10-, 15-, 20-, or 30-year terms, catering to different coverage durations.

Final Expense Policies: These policies, targeted at older individuals, cover final expenses like funerals and medical bills, with coverage amounts ranging from $5,000 to $30,000.

What Life Insurance Products Does National Family Assurance Corporation Offer?

National Family Assurance offers a range of insurance products to meet various needs. Their product lineup includes:

  • Life Insurance:

Includes term life insurance with coverage options ranging from $50,000 to $3,000,000, whole life insurance with coverage from $30,000 to $1,000,000, and universal life insurance. These policies are designed to provide financial security to beneficiaries during the policyholder’s death.

  • Final Expense Insurance:

Aimed primarily at senior citizens, this insurance covers end-of-life expenses such as funerals and medical bills, with coverage amounts typically ranging from $5,000 to $30,000.

  • Medicare Insurance:

National assurance life insurance provides options for Medicare insurance, which is crucial for older adults seeking coverage for various health-related expenses.

  • Health Insurance:

They offer health insurance policies, providing coverage for medical expenses and preventive care.

  • Auto Insurance:

Their auto insurance policies cover various aspects, such as bodily injury liability, property damage, comprehensive coverage, and collision coverage. They also offer additional coverages like gap insurance, accidental death and dismemberment coverage, and ridesharing insurance.

  • Home Insurance:

This includes coverage for damages to the home and property, protecting homeowners from financial losses due to accidents, natural disasters, and other unforeseen events.

These products are designed to cater to a wide range of customers, offering both standard and specialized coverage options.

Is National Family Assurance legit?

National Family Assurance is indeed a legitimate entity in the insurance industry. Operated by Assurance IQ and established in 2016, it functions as an online insurance marketplace, connecting customers with a variety of life insurance options from reputable carriers. The company offers an array of life insurance policies, including term life, whole life, universal life, and final expense insurance, partnering with financially strong carriers like AAA, American National, and New York Life. 

While it has received mixed customer reviews, which is common in the industry, the critiques often focus on marketing practices and customer service experiences rather than the legitimacy of the company itself. The range of insurance products and the convenience of the online platform are frequently cited as positive aspects. Moreover, its A- rating from the Better Business Bureau further attests to its legitimacy as a business entity.

National Family Assurance Reviews & Ratings
National Family Assurance Reviews & Ratings

National Family Assurance Reviews and Ratings:

National Family Assurance, as an online insurance marketplace, has a mixed National Family Assurance Reviews and ratings, reflecting diverse customer experiences:

1- Financial Strength of Partner Insurers:

Many reviews positively note the company’s association with financially stable and well-rated insurance carriers, providing customers with reliable options for their insurance needs.

2- Product Range and Policy Options:

Reviewers frequently commend the variety of life insurance products, including term life, whole life, universal life, and final expense insurance. Customers appreciate the range of options available, which allows them to find policies that suit their individual requirements.

3- Ease of Online Services:

The platform’s user-friendliness and the simplicity of obtaining quotes and applying for insurance online are often highlighted as positive. Customers value the convenience of comparing and selecting insurance options online.

4- Aggressive Marketing Tactics:

A substantial number of negative reviews focus on the company’s marketing practices. Customers commonly report receiving persistent and unsolicited communications after sharing their contact details on the website.

5- Customer Service:

Customers’ experiences with customer service are varied. While some report satisfactory interactions, others have faced issues with communication and clarity from the company’s representatives.

6- Transparency and Advertising Concerns:

Some customers have raised concerns regarding the transparency of National Family Assurance’s advertising and the clarity of their sales processes, feeling that the reality sometimes matched their expectations.

7- Better Business Bureau (BBB) Rating:

As of the latest information, National Family Assurance has an A- rating from the BBB, indicating a good trust score. However, it’s important to note that most of the complaints on the BBB site relate to the company’s solicitation practices.

Overall, while National Family Assurance offers a range of products and an easy-to-use platform, potential customers should be aware of the mixed nature of customer reviews, especially regarding marketing tactics and customer service experiences. It’s advisable to read through various reviews and conduct thorough research to make an informed decision that aligns with individual insurance needs and preferences.

National Family Assurance Life Insurance Costs?

National Family Assurance offers a variety of life insurance products, and the costs of these policies can vary based on several factors. While specific cost details are not always publicly disclosed due to the personalized nature of , here’s a general overview of what influences life insurance costs through National Family Assurance Reviews :

  • Type of Policy: 

The cost can differ significantly between the policies offered, such as term life, whole life, universal life, and final expense insurance. Term life policies are generally more affordable than whole life or universal life policies, which offer lifelong coverage and may include an investment component.

  • Coverage Amount: 

The cost of life insurance is directly affected by the coverage amount. Higher coverage limits typically result in higher premiums. For instance, a term life policy with a $3,000,000 limit will cost more than one with a $50,000 limit.

  • Policy Term: 

The length of the term also determines the cost of term life insurance. Longer terms generally mean higher premiums.

  • Age and Health of the Insured: 

Older individuals or those with health issues usually face higher premiums due to the increased risk to insurers. This is a standard practice across the insurance industry.

  • Lifestyle and Occupation: 

Factors such as smoking status, hobbies, and occupation can impact life insurance costs. Higher-risk lifestyles can lead to higher premiums.

  • Additional Riders: 

Optional riders, like accidental death benefits or critical illness coverage, can increase the cost of a policy, though they provide additional protection.

  • Underwriting Process: 

Evaluating a policyholder’s risk can affect costs. Some policies might require a medical exam, while others, particularly final expense policies, may not, influencing the overall cost.

Getting a personalized quote from National Family Assurance Reviews is recommended for a more accurate estimate of life insurance costs. This process usually involves providing details such as age, health status, desired coverage amount, and other personal information to receive a more precise cost estimation. Remember that comparing quotes from different insurers is always a good practice to find the best rate for your needs and situation.

Pros & Cons of Assurance Life Insurance:

Assurance Life Insurance, like any insurance provider, has its own set of pros and cons that potential customers should consider:


  • Wide Range of Insurance Products:

Assurance offers a variety of life insurance products, including term life, whole life, and universal life insurance, catering to different needs and preferences of customers.

  • Online Quote System: 

The company provides an online platform for obtaining insurance quotes, simplifying, comparing, and selecting insurance policies.

  • Work with Licensed Professionals: 

Customers can work with licensed insurance professionals, which can benefit those seeking expert advice and guidance in choosing the right policy.

  • Personalized Policy Recommendations: 

Assurance’s system is designed to recommend policies based on individual customer information, ensuring a more personalized insurance buying experience.

  • Rapid Policy Issuance: 

For some insurance products, Assurance offers quick coverage turnarounds, with policies becoming effective in a short period.


  • Marketing and Communication Tactics: 

Some customers have reported aggressive marketing tactics, including persistent follow-up calls and emails after requesting quotes.

  • Transparency Issues: 

There have been concerns about the transparency of Assurance’s advertising and sales methods, with some customers feeling that the advertising was misleading.

  • Limited Customer Reviews: 

As of the latest information, limited customer reviews are available for Assurance, making it challenging to gauge overall customer satisfaction.

  • Requirement of Personal Information for Quotes: 

Customers must provide their contact information to obtain quotes, which might not be preferable for those who wish to explore options more anonymously.

  • Confusing Branding: 

The company’s branding could be clearer regarding the relationship between National Family life Assurance Corporation and Assurance.


In concluding National Family Assurance Reviews, we observe that the company provides a contemporary and user-friendly approach to acquiring life insurance, with a broad spectrum of options. Its collaboration with esteemed carriers offers a blend of dependability and variety, appealing to those seeking diverse insurance solutions.

 However, the company’s marketing strategies and customer service have received varied feedback, highlighting the importance of thorough consideration. In insurance, finding the right fit often involves balancing coverage adequacy, cost-effectiveness, ease of use, and the provider’s trustworthiness.